Week 9 EOC: movie compared to current political campaign

• Today the presidential campaign is still going, where everyone see the humor that is going on and the fact that this whole Trump running is a joke, but it can actually happen. In the movie No the main character that is advertising the No campaign, he, first tries to courage the people that they need to get out of this horrible government. The YES campaign which is very much like trumps campaign saying things before they speak, and also trying to scary people into voting for him, and discriminating against the people. 
• There are different parties in the movie and in the election such and Republicans  VS  Democratic.

Week 10 EOC: What Channels are You Going to Use to Advertise

Since we target such a wide range of consumers, we will be airing on many different channels to caught those attentions. Some of the channels that will be airing on will be Fox 5 News, Sports Center, E News, and many more. These channels will be the main focus, along with MTV and VH1, because this will be a better chance for us to caught all of our demographics attention. We will also try get a full page to put in multiply magazines that also are our target market, such as Times, Cosmopolitan, and Sports Illustrated. And other than those we will be advertising on social media.  

2016 Jeep Wrangler: "A little dirt never hurt anyone!"

During WWII, the U.S. Military enlisted a vehicle to have freedom, passion, adventure, and authenticity. And that car would be, Jeep Wrangler. This vehicle is defiantly what you would want to go off-roads with and get a little dirty.  Tagline, the entire campaign should embody the same spirit, as in Work's campaign for Crestar Bank. ( 101.) In the begging in this car was made to be a mans dream and to dare, and to live life exploring the world in every corner. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand.(15) Throughout the 75 years that Jeep has been around it is now a vehicle that both women and men love to drive. Everyone loves enjoying the size, designed, noise, and vibration of this car. You can get comfort and thrilling experiences when having a Jeep Wrangler. Mostly men love driving the this car off-road hoping to scary his lady right in to his arms, or even to live for the thrill in life. Women love driving this car because it makes them feel like they are "BAD ASS" when they are driving this vehicle off- roads. It is a response that may derive from personal significance or reward and the desire to feel good. (49) Driving this car is a bound between the vehicle and the driver, giving you full control to adventure anyone in this world. 

EOC Week 8: Slogan + Typoygraphy

Analysis of Project in the real World

I feel that in a real life scenario that this product well have a very good positive outlook. Imagine the world without this product, service, commodity, or group type. Then imagine the world without this specific brand or group. For example, imagine there were no ketchup.(71) In reality Jeep Wrangler is already a popular car with the male aspect of off-roading, and getting dirty. So making this a wider range of demographic in 2016 will help sales. One way to make a brand relevant is to provide something useful—to appeal to people and earn their attention—based in their special interests or needs. (52) I feel that making this car not geared to just men is awesome, and fun. Because not just guys want to get their jeep a little dirty, and have that thrilling feel behind the wheel. After showing my friends my final they thought it was really good Once you imagine this scenario, it might be easier to understand what people like or love about the brand or group.(71) I would have done some things a little different, such as making a commercial, like I tried to do the first time, but was a little difficult not being able to show in the commercial the off-roading part, which is the one of the main focus on this project.

Creative Content

     People do not usually say, “I don't want to be more creative.” In any discipline, from science to music, creativity is valuable. Creative thinkers have an advantage—they have nimble, flexible minds, able to solve problems in ways most cannot. You will notice that “creative” is coupled with “thinkers.” For creativity to be useful, it must be coupled with intellect, not to mention perseverance. (32) For my creative content I will have a full magazine ad page that will have a green Jeep Wrangler in the middle of no where, off-roading in the mud holes. Visual aid used to illustrate the relationships among facts or ideas, similar in purpose to a mind map. (37) feel that this ad is good because it blends together, making it look like it was an action photo. Seeing as Jeep is a car that is made to go off-roading, to get that thrill behind and riding in the vehicle. Creating fine art frees the subconscious mind from the design problem and may lead to ideas. (40) added in the slogan in the top left corner of the photo, showing that you can have fun while getting all dirty, and the bottom of the ad, with Jeeps logo, quote, and copyright.

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Promotion

At jeep our main target is male demographic from the ages 25-55. We feel that at Jeep we can expanded our demographic, and follow the flow with how the world how the world is becoming more diverse and less sexist when it comes to what a women and man should have (materials) and do (jobs wise, and how they act). Once an imprint occurs, it strongly conditions our thought processes and shapes our future actions. Each imprint helps make us more of who we are. The combination of these imprints defines us.(68) Since our demographics have such a wide range we will be using multiply advertising techniques, to get the attention of all of our audience so from commercial ads, prints, social media, etc....You need to understand where your audience will be coming from and think about any problems or concerns they might have before you start to sell or defend. (44). with our commercial ads this is where will be trying to capture all of our target consumers, by connecting with them on a emotional level, where they feel they need this car because it was a military serving vehicle, but it always can take you on your own path where it may get a little dirty. We will also has prints (magazine, and newspaper) because of the age range is so wide. Advertising—whether product placement, live billboard feeds, or ads embedded into games—is often well received by appropriately targeted audiences. Research indicates that product placement enhances the reality of the content and experience. Social media will caught the younger more tech savvy age range we will have Facebook, Instagram, Twitter where they will all connect to the hash tag #AlittleDirtyNeverHurtAnyone. Where all of this will come across our consumers and caught their attention. We also believe that the best way to reach customers, regardless of the channel, is to actually offer them something they will value. (162.)