My name is Annalicia, and I am a Fashion Marketing student at the Art Institute of Las Vegas. After high school I didn’t know what I should do with my life and I am the first person out of my dad, sister, and mom to not go in to the service in the military, because I knew that I was destined to do something else. Which sounds like what everyone would say about his or her life. I decide to just pick up and move out of Nevada to Seattle, WA to try to find myself in life. When I moved out there it was for all the wrong reasons, first my boyfriend at the time wanted me to move out there because he was going to play college basketball, I just didn’t want to have my parents telling me what to do anymore. My one year out there I did attend college at the Art Institute of Seattle which I LOVED, but became very price because I had to live downtown Seattle, then went running back to my parents because I missed them and tried to grow up to fast. But upon my return back to Las Vegas I missed being apart of the fashion world and felt realized that fashion marketing, working fashion shows, and being creative is what I am good at, and that is how I ended up at the Art Institute.
This car was Hitler’s favorite, before the war Hitler told
Volkswagen to make a car that everyone could afford. In 1960 most American ads
from the era were bigger and better. Volkswagen went the opposite route of
this, and went with "Think Small" which was made for everyone to be
able to purchase. VW's Ad agency was Doyle Dane Bernbach, and the lead creative
department was Bill Bernbach. Bernbach
said “Logic and over-analysis can immobilize and sterilize an idea. It’s like
love — the more you analyze it, the faster it disappears.” His was of thinking
was to not over think the ad, but to change the way that you think about it will have more successful results. This
was a great idea to get talk about the Volkswagen Company, because everyone was
so into bigger is better, but the fact that they weren't going with the flow of
what was trendy in the car industry they had a lot of people talking about it.
Even if it was bad talk they still had people talking and noticing their brand,
but many people loved the Volkswagen. The ad posted a black and white VW Beetle
with the word “lemon” which to most people mean a car that you buy that has
some problems with it. The only difference in this VW Beetle lemon is that the
only problem was there was a stretch on the windshield car. They concluded the
ad with a memorable tag line “ We pluck the lemons; you get the plums,” which
told the readers that they are selling lemon cars, that made the readers want
to read more because it was interesting to read about the inspection that VW
goes through. Today Volkswagen is still one of the most popular cars, which
also shows that you should be different when it comes to branding your
products, and not staying in the norm of what is going on in the world.
