EOC Week 1:Vw Lemon

This car was Hitler’s favorite, before the war Hitler told Volkswagen to make a car that everyone could afford. In 1960 most American ads from the era were bigger and better. Volkswagen went the opposite route of this, and went with "Think Small" which was made for everyone to be able to purchase. VW's Ad agency was Doyle Dane Bernbach, and the lead creative department was Bill Bernbach.  Bernbach said “Logic and over-analysis can immobilize and sterilize an idea. It’s like love — the more you analyze it, the faster it disappears.” His was of thinking was to not over think the ad, but to change the way that you think about  it will have more successful results. This was a great idea to get talk about the Volkswagen Company, because everyone was so into bigger is better, but the fact that they weren't going with the flow of what was trendy in the car industry they had a lot of people talking about it. Even if it was bad talk they still had people talking and noticing their brand, but many people loved the Volkswagen. The ad posted a black and white VW Beetle with the word “lemon” which to most people mean a car that you buy that has some problems with it. The only difference in this VW Beetle lemon is that the only problem was there was a stretch on the windshield car. They concluded the ad with a memorable tag line “ We pluck the lemons; you get the plums,” which told the readers that they are selling lemon cars, that made the readers want to read more because it was interesting to read about the inspection that VW goes through. Today Volkswagen is still one of the most popular cars, which also shows that you should be different when it comes to branding your products, and not staying in the norm of what is going on in the world.