Week 9 EOC: movie compared to current political campaign

• Today the presidential campaign is still going, where everyone see the humor that is going on and the fact that this whole Trump running is a joke, but it can actually happen. In the movie No the main character that is advertising the No campaign, he, first tries to courage the people that they need to get out of this horrible government. The YES campaign which is very much like trumps campaign saying things before they speak, and also trying to scary people into voting for him, and discriminating against the people. 
• There are different parties in the movie and in the election such and Republicans  VS  Democratic.

Week 10 EOC: What Channels are You Going to Use to Advertise

Since we target such a wide range of consumers, we will be airing on many different channels to caught those attentions. Some of the channels that will be airing on will be Fox 5 News, Sports Center, E News, and many more. These channels will be the main focus, along with MTV and VH1, because this will be a better chance for us to caught all of our demographics attention. We will also try get a full page to put in multiply magazines that also are our target market, such as Times, Cosmopolitan, and Sports Illustrated. And other than those we will be advertising on social media.  

2016 Jeep Wrangler: "A little dirt never hurt anyone!"

During WWII, the U.S. Military enlisted a vehicle to have freedom, passion, adventure, and authenticity. And that car would be, Jeep Wrangler. This vehicle is defiantly what you would want to go off-roads with and get a little dirty.  Tagline, the entire campaign should embody the same spirit, as in Work's campaign for Crestar Bank. ( 101.) In the begging in this car was made to be a mans dream and to dare, and to live life exploring the world in every corner. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand.(15) Throughout the 75 years that Jeep has been around it is now a vehicle that both women and men love to drive. Everyone loves enjoying the size, designed, noise, and vibration of this car. You can get comfort and thrilling experiences when having a Jeep Wrangler. Mostly men love driving the this car off-road hoping to scary his lady right in to his arms, or even to live for the thrill in life. Women love driving this car because it makes them feel like they are "BAD ASS" when they are driving this vehicle off- roads. It is a response that may derive from personal significance or reward and the desire to feel good. (49) Driving this car is a bound between the vehicle and the driver, giving you full control to adventure anyone in this world. 

EOC Week 8: Slogan + Typoygraphy

Analysis of Project in the real World

I feel that in a real life scenario that this product well have a very good positive outlook. Imagine the world without this product, service, commodity, or group type. Then imagine the world without this specific brand or group. For example, imagine there were no ketchup.(71) In reality Jeep Wrangler is already a popular car with the male aspect of off-roading, and getting dirty. So making this a wider range of demographic in 2016 will help sales. One way to make a brand relevant is to provide something useful—to appeal to people and earn their attention—based in their special interests or needs. (52) I feel that making this car not geared to just men is awesome, and fun. Because not just guys want to get their jeep a little dirty, and have that thrilling feel behind the wheel. After showing my friends my final they thought it was really good Once you imagine this scenario, it might be easier to understand what people like or love about the brand or group.(71) I would have done some things a little different, such as making a commercial, like I tried to do the first time, but was a little difficult not being able to show in the commercial the off-roading part, which is the one of the main focus on this project.

Creative Content

     People do not usually say, “I don't want to be more creative.” In any discipline, from science to music, creativity is valuable. Creative thinkers have an advantage—they have nimble, flexible minds, able to solve problems in ways most cannot. You will notice that “creative” is coupled with “thinkers.” For creativity to be useful, it must be coupled with intellect, not to mention perseverance. (32) For my creative content I will have a full magazine ad page that will have a green Jeep Wrangler in the middle of no where, off-roading in the mud holes. Visual aid used to illustrate the relationships among facts or ideas, similar in purpose to a mind map. (37) feel that this ad is good because it blends together, making it look like it was an action photo. Seeing as Jeep is a car that is made to go off-roading, to get that thrill behind and riding in the vehicle. Creating fine art frees the subconscious mind from the design problem and may lead to ideas. (40) added in the slogan in the top left corner of the photo, showing that you can have fun while getting all dirty, and the bottom of the ad, with Jeeps logo, quote, and copyright.

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Promotion

At jeep our main target is male demographic from the ages 25-55. We feel that at Jeep we can expanded our demographic, and follow the flow with how the world how the world is becoming more diverse and less sexist when it comes to what a women and man should have (materials) and do (jobs wise, and how they act). Once an imprint occurs, it strongly conditions our thought processes and shapes our future actions. Each imprint helps make us more of who we are. The combination of these imprints defines us.(68) Since our demographics have such a wide range we will be using multiply advertising techniques, to get the attention of all of our audience so from commercial ads, prints, social media, etc....You need to understand where your audience will be coming from and think about any problems or concerns they might have before you start to sell or defend. (44). with our commercial ads this is where will be trying to capture all of our target consumers, by connecting with them on a emotional level, where they feel they need this car because it was a military serving vehicle, but it always can take you on your own path where it may get a little dirty. We will also has prints (magazine, and newspaper) because of the age range is so wide. Advertising—whether product placement, live billboard feeds, or ads embedded into games—is often well received by appropriately targeted audiences. Research indicates that product placement enhances the reality of the content and experience. Social media will caught the younger more tech savvy age range we will have Facebook, Instagram, Twitter where they will all connect to the hash tag #AlittleDirtyNeverHurtAnyone. Where all of this will come across our consumers and caught their attention. We also believe that the best way to reach customers, regardless of the channel, is to actually offer them something they will value. (162.) 

The Big Idea

Once you come up with the idea for the tagline, the entire campaign should embody the same spirit, as in Work's campaign for Crestar Bank. (101)The whole idea that I want to bring to the table to Jeep Wrangler car is that, not just men are the only ones that want to get down and dirty off-roads or just traveling the world, that women also love doing it as well. Jeep created these vehicles for the military, but evolved into a "mans" car, because it is used to get rough and dirty when driving, and to use roads not paved. The context of your family, culture, community, values, friends, aspirations, basic drives, cognitive abilities, defenses, habits, all factor into why you would respond to advertising, donate to a specific charity, purchase one detergent over another, and so on. (69) But times have changed though out the world, in many different was from wars to culture. The combination of the experience and its accompanying emotion create something known widely (and coined as such by Konrad Lorenz) as an imprint. Once an imprint occurs, it strongly conditions our thought processes and shapes our future actions. (68) With the slogan "A little dirty never hurt anybody," because women are not a afraid to get all down and dirty, when it comes to off-roading. Your composition facilitates the viewer's reading of it—think of your composition as if it is an architectural space the viewer has to walk through.(172) To feel, hear and experience, this vehicle has such amazing power that is will make anyone feel that they can make their own paths other than following the normal. 

Competitive Analyses

Most competing brands are of equal quality—that is, they are parity products or services...effective advertising could persuade you that a particular brand is better or more appealing than the competition. (2) At Jeep we look at all of our competitors and noticed that in 2016 GMC Terrain, Toyota Rav4, Suzuki Gypsy are our competitors. The Wrangler is a profitable exercise for FCA, with top-of-the-line models retailing for more than $40,000 a base Wrangler Sport starts at just $22,795. Attribute listing is a method for analyzing and separating data through observing and identifying various qualities that might have otherwise been overlooked; basically, it is a diagrammed list of attributes. (40) That means even if the GMC off-roader is a niche product, it might make money for the company. Then again, the Jeep Cherokee could prove to be a model for GMC, too. GMC's current Terrain is most definitely a soft-roader, but if Jeep could build a Trail hawk off of what's essentially a modified Dodge Dart chassis, surely GMC could turn the Terrain into something harder-core. Most competing brands are of equal quality—that is, they are parity products or services. (2) That would, as Abuelsamid points out, put some distance between the Terrain and its platform partner, the Equinox.  Option the Jeep Wrangler smartly, and it's a hell of a buy. We love the 4x4 enough to have put the Willi's Wheeler edition sort of a quasi-Rubicon that's a perfect platform to start a hardcore off-road build from. Competition is a good thing. A little nudge from GMC could help keep the Wrangler from getting any more civilized than it already is. Take a look at the 2015 Jeep Wrangler and you'll find that this ageless icon makes no apologies. With its wide, agile stance and bold grill, you're sure to be instantly recognized wherever your travel in the Houston area.  The desire to become more and more what one is, to become everything that one is capable of becoming. (68). Driving with the wind in your hair or camping under the stars is easy with the 2015 Jeep Wrangler's removable soft-top and doors. Try that in an Explorer or RAV4 and you'll be met with disappointment. From its 16-inch stylish wheels with matching full size spare, to its steel skid-plate under body armor, this SUV is built to perform in all conditions. The 2015 Jeep Wrangler is even equipped with tow hooks so you can help lesser SUV's out when the going gets too tough for them. Plenty of vehicles can follow a path, but the 2015 Jeep Wrangler allows you to make the path as you see fit. Gypsy has almost lost its impact as a favorite new SUV. The sale numbers justify the same. Thus, considering the limited competition for the Thar, it holds a unique presence in the SUV segment. Further boosting factor comes from the fact that it has been reintroduced in response to the demand from customers familiar with utility of a convertible Off-road SUV. Most often, two brands are compared for their functional benefits (our brand of nail polish makes your nails harder or our insurance company gets to the scene of the accident faster) or attributes (our burgers are broiled on an open flame while the competing brand is fried or our potato chips are unbroken contrasted to the broken chips of the leading brand or our organization treats animals more humanely).(112.) Drawbacks of the Thar include insufficient storage for things like bags, music system etc. and the eccentricity of the car. In a way the Thar’s character resembles a bike, wherein there is limited storage but unlimited space for visibility and air in the hair. However the difference is that here you can be seated comfortably along with fellow passengers and enjoy the company along with enjoying the environment as it is. For the people who are bored of looking at the same cars on road, if there is anything that can bring good change and economical too, then it should be Mahindra Thar.

EOC Week 7: The pitch

For my final project in fundamentals of advertising  we have to choose a car and come up with ads. I chose to do this project on the 2016 Jeep Wrangler. There are many reasons why I would like to use this car; first I have been OBESSED with this car for years now (dream car)! second the new 2016 jeep has a lot of good features, such as willys badging and off-road kit which would be amazing, because I love to go off-roading! the available half doors, command-Trac 4x4, and the Trac-Lok. The inside of the jeep they have the Willys Wheeler Edition interior, which has black cloth seating, sport accents, off-road grab handles and a leather wrapped crome shift knob and steering wheel.

EOC Week 5: Super Bowl Commercial

who?

Kids Foot Locker had actor Kevin Hart and his real son who is accusing him of stealing.

What? 

this ad was selling kids Foot Locker, were Kevin hart and his son is wearing the clothing.

Where?

this commercial is taken place in a house of "where they live."

When?

The ad was filmed in the morning or afternoon.

Why?

This was created to show that adult small people can also fit in their kids clothing, in a comedy way. 

How?

This commercial was shown to show that even small adults like comedian Kevin Hart can also fit in the kids Foot Locker products. His son comes in the living room where Kevin Hart is siting on the couch accusing him of stealing his clothes, and of course comedian Kevin hart tells him that he is an adult and he is big and he is small and that he didn't steal them. Then the kid tells him that his name is on the tags. 

EOC Week 4: Role of Women in Contemporary Adversitsements

In the advertising business women are used too look more sexually, because they feel that sex sells. Which is true for some consumers that buy, but not everyone. Most ads that have women in them  have negative impact upon the way adults and children view the role of women in society. These advertising show women in a narrow range of primarily traditional roles, encouraging the view of women as sexual or decorative objects, and creating unrealistic and undesirable ideals for women to uphold.

1.)

In this ad Dolce & Gabbana have a very sexual intention instead of showing of the clothes they have this couple that looks like they are about to have sex, with other men watching. Showing that the men or more dominate in this ad. This is just a really negivtive ad, because if the name wasn't on the picture I would have no idea that it was clothing that they are trying to sell, I would think that it was a sex or rape ad. 

2.)

 This GUCCI ad shows a man in charge and a women in his hands, the way some guys fantasy about having a women. This is another ad that I would have no idea that it was clothing if it wasn't for he Gucci name on the side.
3.)

Food has been making sexual adds lately. Most of them have women in bikinis or dressed very sexy, and acting very sexual while eating a burger. 

EOC Week 3: Three Examples of Questionable Ethics

When it comes to advertising, you are trying to create information for the consumer, but also persuade the viewer that they need the product that is being marketed. When advertising company's think about how they want to launch there ads they either are ethical which recommends concepts of right and wrong conduct being an ethical marketing is more of a philosophy that informs all, with an honest, fairness, and responsibility in all ads. Which is a very complicated because even if you think that you are doing the right thing, you can be offending another group of people. There are advantages and disadvantages to making this way, but unethical advertising is often just as effective.   

Here are some examples of ethical advertising: 

First the Bobbie Brown 'Confidence is everything' this cosmetic brand uses Katie Holmes as the face of their brand, with using a line saying "confidence is Everything, But a Little Makeup Can't Hurt." This tagline got a lot of back lash consumers felt that they were telling them your not 'perfect' until you put cosmetics on. 

  

Most advertising teams try to stay positive when trying to capture the audience's attention, you will also see negative ones that tend to work in their favor but also tend to get a lot more back lash. An anti-smoking camping made this ad for more people to stop smoking and to be more aware of what they are doing to children, but looking at this ad it not what any parent or person would want to see of a child.  

For a more positive and empowering for some women the Dove "Real Beauty" campaign that had women that weren't the thin Victoria Secrete models. but that were more realistic. The company started this ad, because a lot of the women that weren't as thin as the models that they seen in the ads they were reading or watching, made a lot of women in the world depressed in to what they were suppose to look like. Dove made this to help women with self esteem.  

Reference  

Maddy. "Advertising: "The Modern Substitute for Argument" : Real Beauty vs. Getting Dirty." Advertising: "The Modern Substitute for Argument" : Real Beauty vs. Getting Dirty. N.p., 9 Sept. 2016. Web. 28 Jan. 2016.                       

    Timmer, Abby. "Advertising & Compliance Gaining." Http://advertisingandcompliancegaining.blogspot.com/. N.p., 28 Apr. 2013. Web. 

Ralph, Stuart. "Morally Marketed." Http://www.morallymarketed.com/marketing-ethics/the-top-5-ethical-adverts-of-2013/. N.p., 21 Dec. 2013. Web.

EOC Week 3: Tobacco Advertisement

Tobacco has became one of the most items that is being used and sold in stores. From cigarettes to hookah/Vapes, todays teens have be using these more frequently. Seven out of 10 middle school and high school students say they have seen e-cigarette ads in stores, online, and on social medias. Nearly 4% of middle school students are using these e-cigarette's making the advertising company's jump from $6.4 million in 2011 to around $115 million in 2014.   

Here are some examples of pro and anti smoking adds: 

Recently the tobacco company's don't have to advertise, they use celebrity influence to caught the audiences eye's. Now a days you see a lot more celebrities smoking hookah or cigarettes on their social medias making the younger generation geared more to it because they see these celebrities smoking. So for tobacco company's they have walking advertisement that we all look up to. But the tobacco company's is using these people as unpaid spokespeople.  

On the opposite side anti-advertisements have spread everywhere, and are seen way more. When you watch TV I noticed that most of the commercials geared towards anti-smoking. On MTV they have many different commercial ad's that they play in a row or every other commercial. One of the commercial that show on MTV is the when the teenage girl goes into the store asking for a pack of cigarette's, but she doesn't have enough money to pay for the pack, so she rips off some of her skin and gives the sales associate. When I was watching this it was really disturbing to see, but many people and teens still smoke. Here is a quick clip of the commercial: