During WWII, the U.S. Military enlisted a vehicle to have freedom, passion, adventure, and authenticity. And that car would be, Jeep Wrangler. This vehicle is defiantly what you would want to go off-roads with and get a little dirty. Tagline, the entire campaign should embody the same spirit, as in Work's campaign for Crestar Bank. ( 101.) In the begging in this car was made to be a mans dream and to dare, and to live life exploring the world in every corner. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand.(15) Throughout the 75 years that Jeep has been around it is now a vehicle that both women and men love to drive. Everyone loves enjoying the size, designed, noise, and vibration of this car. You can get comfort and thrilling experiences when having a Jeep Wrangler. Mostly men love driving the this car off-road hoping to scary his lady right in to his arms, or even to live for the thrill in life. Women love driving this car because it makes them feel like they are "BAD ASS" when they are driving this vehicle off- roads. It is a response that may derive from personal significance or reward and the desire to feel good. (49) Driving this car is a bound between the vehicle and the driver, giving you full control to adventure anyone in this world.
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