Week 9 EOC: movie compared to current political campaign

• Today the presidential campaign is still going, where everyone see the humor that is going on and the fact that this whole Trump running is a joke, but it can actually happen. In the movie No the main character that is advertising the No campaign, he, first tries to courage the people that they need to get out of this horrible government. The YES campaign which is very much like trumps campaign saying things before they speak, and also trying to scary people into voting for him, and discriminating against the people. 
• There are different parties in the movie and in the election such and Republicans  VS  Democratic.

Week 10 EOC: What Channels are You Going to Use to Advertise

Since we target such a wide range of consumers, we will be airing on many different channels to caught those attentions. Some of the channels that will be airing on will be Fox 5 News, Sports Center, E News, and many more. These channels will be the main focus, along with MTV and VH1, because this will be a better chance for us to caught all of our demographics attention. We will also try get a full page to put in multiply magazines that also are our target market, such as Times, Cosmopolitan, and Sports Illustrated. And other than those we will be advertising on social media.  

2016 Jeep Wrangler: "A little dirt never hurt anyone!"

During WWII, the U.S. Military enlisted a vehicle to have freedom, passion, adventure, and authenticity. And that car would be, Jeep Wrangler. This vehicle is defiantly what you would want to go off-roads with and get a little dirty.  Tagline, the entire campaign should embody the same spirit, as in Work's campaign for Crestar Bank. ( 101.) In the begging in this car was made to be a mans dream and to dare, and to live life exploring the world in every corner. The audience is the main group who would purchase this product, utilize this information or service, or patronize this entity or brand.(15) Throughout the 75 years that Jeep has been around it is now a vehicle that both women and men love to drive. Everyone loves enjoying the size, designed, noise, and vibration of this car. You can get comfort and thrilling experiences when having a Jeep Wrangler. Mostly men love driving the this car off-road hoping to scary his lady right in to his arms, or even to live for the thrill in life. Women love driving this car because it makes them feel like they are "BAD ASS" when they are driving this vehicle off- roads. It is a response that may derive from personal significance or reward and the desire to feel good. (49) Driving this car is a bound between the vehicle and the driver, giving you full control to adventure anyone in this world. 

EOC Week 8: Slogan + Typoygraphy

Analysis of Project in the real World

I feel that in a real life scenario that this product well have a very good positive outlook. Imagine the world without this product, service, commodity, or group type. Then imagine the world without this specific brand or group. For example, imagine there were no ketchup.(71) In reality Jeep Wrangler is already a popular car with the male aspect of off-roading, and getting dirty. So making this a wider range of demographic in 2016 will help sales. One way to make a brand relevant is to provide something useful—to appeal to people and earn their attention—based in their special interests or needs. (52) I feel that making this car not geared to just men is awesome, and fun. Because not just guys want to get their jeep a little dirty, and have that thrilling feel behind the wheel. After showing my friends my final they thought it was really good Once you imagine this scenario, it might be easier to understand what people like or love about the brand or group.(71) I would have done some things a little different, such as making a commercial, like I tried to do the first time, but was a little difficult not being able to show in the commercial the off-roading part, which is the one of the main focus on this project.

Creative Content

     People do not usually say, “I don't want to be more creative.” In any discipline, from science to music, creativity is valuable. Creative thinkers have an advantage—they have nimble, flexible minds, able to solve problems in ways most cannot. You will notice that “creative” is coupled with “thinkers.” For creativity to be useful, it must be coupled with intellect, not to mention perseverance. (32) For my creative content I will have a full magazine ad page that will have a green Jeep Wrangler in the middle of no where, off-roading in the mud holes. Visual aid used to illustrate the relationships among facts or ideas, similar in purpose to a mind map. (37) feel that this ad is good because it blends together, making it look like it was an action photo. Seeing as Jeep is a car that is made to go off-roading, to get that thrill behind and riding in the vehicle. Creating fine art frees the subconscious mind from the design problem and may lead to ideas. (40) added in the slogan in the top left corner of the photo, showing that you can have fun while getting all dirty, and the bottom of the ad, with Jeeps logo, quote, and copyright.

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Promotion

At jeep our main target is male demographic from the ages 25-55. We feel that at Jeep we can expanded our demographic, and follow the flow with how the world how the world is becoming more diverse and less sexist when it comes to what a women and man should have (materials) and do (jobs wise, and how they act). Once an imprint occurs, it strongly conditions our thought processes and shapes our future actions. Each imprint helps make us more of who we are. The combination of these imprints defines us.(68) Since our demographics have such a wide range we will be using multiply advertising techniques, to get the attention of all of our audience so from commercial ads, prints, social media, etc....You need to understand where your audience will be coming from and think about any problems or concerns they might have before you start to sell or defend. (44). with our commercial ads this is where will be trying to capture all of our target consumers, by connecting with them on a emotional level, where they feel they need this car because it was a military serving vehicle, but it always can take you on your own path where it may get a little dirty. We will also has prints (magazine, and newspaper) because of the age range is so wide. Advertising—whether product placement, live billboard feeds, or ads embedded into games—is often well received by appropriately targeted audiences. Research indicates that product placement enhances the reality of the content and experience. Social media will caught the younger more tech savvy age range we will have Facebook, Instagram, Twitter where they will all connect to the hash tag #AlittleDirtyNeverHurtAnyone. Where all of this will come across our consumers and caught their attention. We also believe that the best way to reach customers, regardless of the channel, is to actually offer them something they will value. (162.) 

The Big Idea

Once you come up with the idea for the tagline, the entire campaign should embody the same spirit, as in Work's campaign for Crestar Bank. (101)The whole idea that I want to bring to the table to Jeep Wrangler car is that, not just men are the only ones that want to get down and dirty off-roads or just traveling the world, that women also love doing it as well. Jeep created these vehicles for the military, but evolved into a "mans" car, because it is used to get rough and dirty when driving, and to use roads not paved. The context of your family, culture, community, values, friends, aspirations, basic drives, cognitive abilities, defenses, habits, all factor into why you would respond to advertising, donate to a specific charity, purchase one detergent over another, and so on. (69) But times have changed though out the world, in many different was from wars to culture. The combination of the experience and its accompanying emotion create something known widely (and coined as such by Konrad Lorenz) as an imprint. Once an imprint occurs, it strongly conditions our thought processes and shapes our future actions. (68) With the slogan "A little dirty never hurt anybody," because women are not a afraid to get all down and dirty, when it comes to off-roading. Your composition facilitates the viewer's reading of it—think of your composition as if it is an architectural space the viewer has to walk through.(172) To feel, hear and experience, this vehicle has such amazing power that is will make anyone feel that they can make their own paths other than following the normal. 

Competitive Analyses

Most competing brands are of equal quality—that is, they are parity products or services...effective advertising could persuade you that a particular brand is better or more appealing than the competition. (2) At Jeep we look at all of our competitors and noticed that in 2016 GMC Terrain, Toyota Rav4, Suzuki Gypsy are our competitors. The Wrangler is a profitable exercise for FCA, with top-of-the-line models retailing for more than $40,000 a base Wrangler Sport starts at just $22,795. Attribute listing is a method for analyzing and separating data through observing and identifying various qualities that might have otherwise been overlooked; basically, it is a diagrammed list of attributes. (40) That means even if the GMC off-roader is a niche product, it might make money for the company. Then again, the Jeep Cherokee could prove to be a model for GMC, too. GMC's current Terrain is most definitely a soft-roader, but if Jeep could build a Trail hawk off of what's essentially a modified Dodge Dart chassis, surely GMC could turn the Terrain into something harder-core. Most competing brands are of equal quality—that is, they are parity products or services. (2) That would, as Abuelsamid points out, put some distance between the Terrain and its platform partner, the Equinox.  Option the Jeep Wrangler smartly, and it's a hell of a buy. We love the 4x4 enough to have put the Willi's Wheeler edition sort of a quasi-Rubicon that's a perfect platform to start a hardcore off-road build from. Competition is a good thing. A little nudge from GMC could help keep the Wrangler from getting any more civilized than it already is. Take a look at the 2015 Jeep Wrangler and you'll find that this ageless icon makes no apologies. With its wide, agile stance and bold grill, you're sure to be instantly recognized wherever your travel in the Houston area.  The desire to become more and more what one is, to become everything that one is capable of becoming. (68). Driving with the wind in your hair or camping under the stars is easy with the 2015 Jeep Wrangler's removable soft-top and doors. Try that in an Explorer or RAV4 and you'll be met with disappointment. From its 16-inch stylish wheels with matching full size spare, to its steel skid-plate under body armor, this SUV is built to perform in all conditions. The 2015 Jeep Wrangler is even equipped with tow hooks so you can help lesser SUV's out when the going gets too tough for them. Plenty of vehicles can follow a path, but the 2015 Jeep Wrangler allows you to make the path as you see fit. Gypsy has almost lost its impact as a favorite new SUV. The sale numbers justify the same. Thus, considering the limited competition for the Thar, it holds a unique presence in the SUV segment. Further boosting factor comes from the fact that it has been reintroduced in response to the demand from customers familiar with utility of a convertible Off-road SUV. Most often, two brands are compared for their functional benefits (our brand of nail polish makes your nails harder or our insurance company gets to the scene of the accident faster) or attributes (our burgers are broiled on an open flame while the competing brand is fried or our potato chips are unbroken contrasted to the broken chips of the leading brand or our organization treats animals more humanely).(112.) Drawbacks of the Thar include insufficient storage for things like bags, music system etc. and the eccentricity of the car. In a way the Thar’s character resembles a bike, wherein there is limited storage but unlimited space for visibility and air in the hair. However the difference is that here you can be seated comfortably along with fellow passengers and enjoy the company along with enjoying the environment as it is. For the people who are bored of looking at the same cars on road, if there is anything that can bring good change and economical too, then it should be Mahindra Thar.