Promotion

At jeep our main target is male demographic from the ages 25-55. We feel that at Jeep we can expanded our demographic, and follow the flow with how the world how the world is becoming more diverse and less sexist when it comes to what a women and man should have (materials) and do (jobs wise, and how they act). Once an imprint occurs, it strongly conditions our thought processes and shapes our future actions. Each imprint helps make us more of who we are. The combination of these imprints defines us.(68) Since our demographics have such a wide range we will be using multiply advertising techniques, to get the attention of all of our audience so from commercial ads, prints, social media, etc....You need to understand where your audience will be coming from and think about any problems or concerns they might have before you start to sell or defend. (44). with our commercial ads this is where will be trying to capture all of our target consumers, by connecting with them on a emotional level, where they feel they need this car because it was a military serving vehicle, but it always can take you on your own path where it may get a little dirty. We will also has prints (magazine, and newspaper) because of the age range is so wide. Advertising—whether product placement, live billboard feeds, or ads embedded into games—is often well received by appropriately targeted audiences. Research indicates that product placement enhances the reality of the content and experience. Social media will caught the younger more tech savvy age range we will have Facebook, Instagram, Twitter where they will all connect to the hash tag #AlittleDirtyNeverHurtAnyone. Where all of this will come across our consumers and caught their attention. We also believe that the best way to reach customers, regardless of the channel, is to actually offer them something they will value. (162.)