Monday, February 8, 2016

EOC Week 4: Role of Women in Contemporary Adversitsements

In the advertising business women are used too look more sexually, because they feel that sex sells. Which is true for some consumers that buy, but not everyone. Most ads that have women in them  have negative impact upon the way adults and children view the role of women in society. These advertising show women in a narrow range of primarily traditional roles, encouraging the view of women as sexual or decorative objects, and creating unrealistic and undesirable ideals for women to uphold.

1.)
In this ad Dolce & Gabbana have a very sexual intention instead of showing of the clothes they have this couple that looks like they are about to have sex, with other men watching. Showing that the men or more dominate in this ad. This is just a really negivtive ad, because if the name wasn't on the picture I would have no idea that it was clothing that they are trying to sell, I would think that it was a sex or rape ad. 

2.)
 This GUCCI ad shows a man in charge and a women in his hands, the way some guys fantasy about having a women. This is another ad that I would have no idea that it was clothing if it wasn't for he Gucci name on the side.
3.)
Food has been making sexual adds lately. Most of them have women in bikinis or dressed very sexy, and acting very sexual while eating a burger. 

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