EOC Week 3: Three Examples of Questionable Ethics

When it comes to advertising, you are trying to create information for the consumer, but also persuade the viewer that they need the product that is being marketed. When advertising company's think about how they want to launch there ads they either are ethical which recommends concepts of right and wrong conduct being an ethical marketing is more of a philosophy that informs all, with an honest, fairness, and responsibility in all ads. Which is a very complicated because even if you think that you are doing the right thing, you can be offending another group of people. There are advantages and disadvantages to making this way, but unethical advertising is often just as effective.   

Here are some examples of ethical advertising: 

First the Bobbie Brown 'Confidence is everything' this cosmetic brand uses Katie Holmes as the face of their brand, with using a line saying "confidence is Everything, But a Little Makeup Can't Hurt." This tagline got a lot of back lash consumers felt that they were telling them your not 'perfect' until you put cosmetics on. 

  

Most advertising teams try to stay positive when trying to capture the audience's attention, you will also see negative ones that tend to work in their favor but also tend to get a lot more back lash. An anti-smoking camping made this ad for more people to stop smoking and to be more aware of what they are doing to children, but looking at this ad it not what any parent or person would want to see of a child.  

For a more positive and empowering for some women the Dove "Real Beauty" campaign that had women that weren't the thin Victoria Secrete models. but that were more realistic. The company started this ad, because a lot of the women that weren't as thin as the models that they seen in the ads they were reading or watching, made a lot of women in the world depressed in to what they were suppose to look like. Dove made this to help women with self esteem.  

Reference  

Maddy. "Advertising: "The Modern Substitute for Argument" : Real Beauty vs. Getting Dirty." Advertising: "The Modern Substitute for Argument" : Real Beauty vs. Getting Dirty. N.p., 9 Sept. 2016. Web. 28 Jan. 2016.                       

    Timmer, Abby. "Advertising & Compliance Gaining." Http://advertisingandcompliancegaining.blogspot.com/. N.p., 28 Apr. 2013. Web. 

Ralph, Stuart. "Morally Marketed." Http://www.morallymarketed.com/marketing-ethics/the-top-5-ethical-adverts-of-2013/. N.p., 21 Dec. 2013. Web.