Competitive Analyses

Most competing brands are of equal quality—that is, they are parity products or services...effective advertising could persuade you that a particular brand is better or more appealing than the competition. (2) At Jeep we look at all of our competitors and noticed that in 2016 GMC Terrain, Toyota Rav4, Suzuki Gypsy are our competitors. The Wrangler is a profitable exercise for FCA, with top-of-the-line models retailing for more than $40,000 a base Wrangler Sport starts at just $22,795. Attribute listing is a method for analyzing and separating data through observing and identifying various qualities that might have otherwise been overlooked; basically, it is a diagrammed list of attributes. (40) That means even if the GMC off-roader is a niche product, it might make money for the company. Then again, the Jeep Cherokee could prove to be a model for GMC, too. GMC's current Terrain is most definitely a soft-roader, but if Jeep could build a Trail hawk off of what's essentially a modified Dodge Dart chassis, surely GMC could turn the Terrain into something harder-core. Most competing brands are of equal quality—that is, they are parity products or services. (2) That would, as Abuelsamid points out, put some distance between the Terrain and its platform partner, the Equinox.  Option the Jeep Wrangler smartly, and it's a hell of a buy. We love the 4x4 enough to have put the Willi's Wheeler edition sort of a quasi-Rubicon that's a perfect platform to start a hardcore off-road build from. Competition is a good thing. A little nudge from GMC could help keep the Wrangler from getting any more civilized than it already is. Take a look at the 2015 Jeep Wrangler and you'll find that this ageless icon makes no apologies. With its wide, agile stance and bold grill, you're sure to be instantly recognized wherever your travel in the Houston area.  The desire to become more and more what one is, to become everything that one is capable of becoming. (68). Driving with the wind in your hair or camping under the stars is easy with the 2015 Jeep Wrangler's removable soft-top and doors. Try that in an Explorer or RAV4 and you'll be met with disappointment. From its 16-inch stylish wheels with matching full size spare, to its steel skid-plate under body armor, this SUV is built to perform in all conditions. The 2015 Jeep Wrangler is even equipped with tow hooks so you can help lesser SUV's out when the going gets too tough for them. Plenty of vehicles can follow a path, but the 2015 Jeep Wrangler allows you to make the path as you see fit. Gypsy has almost lost its impact as a favorite new SUV. The sale numbers justify the same. Thus, considering the limited competition for the Thar, it holds a unique presence in the SUV segment. Further boosting factor comes from the fact that it has been reintroduced in response to the demand from customers familiar with utility of a convertible Off-road SUV. Most often, two brands are compared for their functional benefits (our brand of nail polish makes your nails harder or our insurance company gets to the scene of the accident faster) or attributes (our burgers are broiled on an open flame while the competing brand is fried or our potato chips are unbroken contrasted to the broken chips of the leading brand or our organization treats animals more humanely).(112.) Drawbacks of the Thar include insufficient storage for things like bags, music system etc. and the eccentricity of the car. In a way the Thar’s character resembles a bike, wherein there is limited storage but unlimited space for visibility and air in the hair. However the difference is that here you can be seated comfortably along with fellow passengers and enjoy the company along with enjoying the environment as it is. For the people who are bored of looking at the same cars on road, if there is anything that can bring good change and economical too, then it should be Mahindra Thar.

EOC Week 7: The pitch

For my final project in fundamentals of advertising  we have to choose a car and come up with ads. I chose to do this project on the 2016 Jeep Wrangler. There are many reasons why I would like to use this car; first I have been OBESSED with this car for years now (dream car)! second the new 2016 jeep has a lot of good features, such as willys badging and off-road kit which would be amazing, because I love to go off-roading! the available half doors, command-Trac 4x4, and the Trac-Lok. The inside of the jeep they have the Willys Wheeler Edition interior, which has black cloth seating, sport accents, off-road grab handles and a leather wrapped crome shift knob and steering wheel.

EOC Week 5: Super Bowl Commercial

who?

Kids Foot Locker had actor Kevin Hart and his real son who is accusing him of stealing.

What? 

this ad was selling kids Foot Locker, were Kevin hart and his son is wearing the clothing.

Where?

this commercial is taken place in a house of "where they live."

When?

The ad was filmed in the morning or afternoon.

Why?

This was created to show that adult small people can also fit in their kids clothing, in a comedy way. 

How?

This commercial was shown to show that even small adults like comedian Kevin Hart can also fit in the kids Foot Locker products. His son comes in the living room where Kevin Hart is siting on the couch accusing him of stealing his clothes, and of course comedian Kevin hart tells him that he is an adult and he is big and he is small and that he didn't steal them. Then the kid tells him that his name is on the tags. 

EOC Week 4: Role of Women in Contemporary Adversitsements

In the advertising business women are used too look more sexually, because they feel that sex sells. Which is true for some consumers that buy, but not everyone. Most ads that have women in them  have negative impact upon the way adults and children view the role of women in society. These advertising show women in a narrow range of primarily traditional roles, encouraging the view of women as sexual or decorative objects, and creating unrealistic and undesirable ideals for women to uphold.

1.)

In this ad Dolce & Gabbana have a very sexual intention instead of showing of the clothes they have this couple that looks like they are about to have sex, with other men watching. Showing that the men or more dominate in this ad. This is just a really negivtive ad, because if the name wasn't on the picture I would have no idea that it was clothing that they are trying to sell, I would think that it was a sex or rape ad. 

2.)

 This GUCCI ad shows a man in charge and a women in his hands, the way some guys fantasy about having a women. This is another ad that I would have no idea that it was clothing if it wasn't for he Gucci name on the side.
3.)

Food has been making sexual adds lately. Most of them have women in bikinis or dressed very sexy, and acting very sexual while eating a burger. 

EOC Week 3: Three Examples of Questionable Ethics

When it comes to advertising, you are trying to create information for the consumer, but also persuade the viewer that they need the product that is being marketed. When advertising company's think about how they want to launch there ads they either are ethical which recommends concepts of right and wrong conduct being an ethical marketing is more of a philosophy that informs all, with an honest, fairness, and responsibility in all ads. Which is a very complicated because even if you think that you are doing the right thing, you can be offending another group of people. There are advantages and disadvantages to making this way, but unethical advertising is often just as effective.   

Here are some examples of ethical advertising: 

First the Bobbie Brown 'Confidence is everything' this cosmetic brand uses Katie Holmes as the face of their brand, with using a line saying "confidence is Everything, But a Little Makeup Can't Hurt." This tagline got a lot of back lash consumers felt that they were telling them your not 'perfect' until you put cosmetics on. 

  

Most advertising teams try to stay positive when trying to capture the audience's attention, you will also see negative ones that tend to work in their favor but also tend to get a lot more back lash. An anti-smoking camping made this ad for more people to stop smoking and to be more aware of what they are doing to children, but looking at this ad it not what any parent or person would want to see of a child.  

For a more positive and empowering for some women the Dove "Real Beauty" campaign that had women that weren't the thin Victoria Secrete models. but that were more realistic. The company started this ad, because a lot of the women that weren't as thin as the models that they seen in the ads they were reading or watching, made a lot of women in the world depressed in to what they were suppose to look like. Dove made this to help women with self esteem.  

Reference  

Maddy. "Advertising: "The Modern Substitute for Argument" : Real Beauty vs. Getting Dirty." Advertising: "The Modern Substitute for Argument" : Real Beauty vs. Getting Dirty. N.p., 9 Sept. 2016. Web. 28 Jan. 2016.                       

    Timmer, Abby. "Advertising & Compliance Gaining." Http://advertisingandcompliancegaining.blogspot.com/. N.p., 28 Apr. 2013. Web. 

Ralph, Stuart. "Morally Marketed." Http://www.morallymarketed.com/marketing-ethics/the-top-5-ethical-adverts-of-2013/. N.p., 21 Dec. 2013. Web.

EOC Week 3: Tobacco Advertisement

Tobacco has became one of the most items that is being used and sold in stores. From cigarettes to hookah/Vapes, todays teens have be using these more frequently. Seven out of 10 middle school and high school students say they have seen e-cigarette ads in stores, online, and on social medias. Nearly 4% of middle school students are using these e-cigarette's making the advertising company's jump from $6.4 million in 2011 to around $115 million in 2014.   

Here are some examples of pro and anti smoking adds: 

Recently the tobacco company's don't have to advertise, they use celebrity influence to caught the audiences eye's. Now a days you see a lot more celebrities smoking hookah or cigarettes on their social medias making the younger generation geared more to it because they see these celebrities smoking. So for tobacco company's they have walking advertisement that we all look up to. But the tobacco company's is using these people as unpaid spokespeople.  

On the opposite side anti-advertisements have spread everywhere, and are seen way more. When you watch TV I noticed that most of the commercials geared towards anti-smoking. On MTV they have many different commercial ad's that they play in a row or every other commercial. One of the commercial that show on MTV is the when the teenage girl goes into the store asking for a pack of cigarette's, but she doesn't have enough money to pay for the pack, so she rips off some of her skin and gives the sales associate. When I was watching this it was really disturbing to see, but many people and teens still smoke. Here is a quick clip of the commercial:



EOC Week 1: My voice

My name is Annalicia, and I am a Fashion Marketing student at the Art Institute of Las Vegas. After high school I didn’t know what I should do with my life and I am the first person out of my dad, sister, and mom to not go in to the service in the military, because I knew that I was destined to do something else. Which sounds like what everyone would say about his or her life. I decide to just pick up and move out of Nevada to Seattle, WA to try to find myself in life. When I moved out there it was for all the wrong reasons, first my boyfriend at the time wanted me to move out there because he was going to play college basketball, I just didn’t want to have my parents telling me what to do anymore. My one year out there I did attend college at the Art Institute of Seattle which I LOVED, but became very price because I had to live downtown Seattle, then went running back to my parents because I missed them and tried to grow up to fast. But upon my return back to Las Vegas I missed being apart of the fashion world and felt realized that fashion marketing, working fashion shows, and being creative is what I am good at, and that is how I ended up at the Art Institute.